The globe carries the name
The concept diagram connects the curves to the initials that form the mark.
HIART / Ticket MJSA / DESIGN STORY
Five initials.
One world.
Ticket MJSA brings its initials into a globe, connecting name, colour, pattern and applications through one system.
Begin the story ↓
01 / THE QUESTION THAT OPENS THE STORY
How do we bring many initials
into one coherent form?
The guide explains T, M, J, S and A within a globe. We begin with that source diagram, then explore changes of scale and context.
02 / EXPLORE THE IDEA
Read the initials. Then change the scale.
Choose a step to reveal another reading of the idea.
Building the mark
The concept page shows the initials as readings within the geometry before bringing them into the globe.
03 / FROM IDEA TO IDENTITY
The name has a second language
Arabic and Latin compositions introduce the name through two languages with a shared mark.
Then it works as a system
Pattern and stationery repeat the relationship between colour, symbol and composition.
04 / THE IDENTITY IN A WIDER SPACE
Follow the details.
Read the whole family.
Choose a project board or open the image to inspect the details.
The initials explanation follows the original guide. The viewer’s scale control is for exploration only.
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