From mass to a path
The original metallic effect carries the image on its surface. The final direction places emphasis on the stroke itself.
HIART / Four Sides Media / DESIGN STORY
The same name.
A new reading.
From a layered golden pyramid to a mark that brings the name into a single geometry. Four Sides is a story of reorganising meaning.
Begin the story ↓
01 / THE QUESTION THAT OPENS THE STORY
How do we keep the pyramid,
and give the mark room to breathe?
The original logo shared with us combines a pyramid, metallic effects and heavy lettering. The final direction retains the geometric connection, with a continuous stroke and deliberate space.
Original logo
Final direction
02 / EXPLORE THE IDEA
One mark. Four readings.
Choose a step to reveal another reading of the idea.
The letter S
An abstract S within the mark connects it directly to “Sides”.
Open the original final concept explanation
03 / FROM IDEA TO IDENTITY
From mark to seal
The circular lockup gives the same geometry a different setting: another expression of the identity.
From seal to rhythm
Repeating the mark turns angles and spaces into a visual system beyond the logo.
04 / THE IDENTITY IN A WIDER SPACE
Follow the details.
Read the whole family.
Choose a project board or open the image to inspect the details.
The comparison uses a vector reconstruction of the supplied original logo. The final symbolism follows the supplied explanation; the wave concept is shown as another exploration, not the final direction.
THE NEXT CHAPTER