A thread becomes a border
A repeating movement at the border makes the mark part of the product’s language.
HIART / Trend Shawls / DESIGN STORY
A letter in motion.
A shawl with a voice.
What if a mark carried the movement of the product? Trend brings Arabic and Latin initials and an upward direction into one shawl.
Begin the story ↓
01 / THE QUESTION THAT OPENS THE STORY
Where does a mark begin:
with the name or the product?
The Trend guide connects ت and T to a moving shawl. We follow that documented relationship from mark to border, pattern and packaging.
02 / EXPLORE THE IDEA
Three cues. One movement.
Choose a step to reveal another reading of the idea.
The Arabic initial
The Arabic ت connects the mark to its name, turning a verbal cue into a recognisable form.
03 / FROM IDEA TO IDENTITY
The border follows the pack
Paper bags carry the same contrast between a dark surface and a warm colour.
An identity keeps its texture
From fabric bag to box, the mark and pattern connect the applications.
04 / THE IDENTITY IN A WIDER SPACE
Follow the details.
Read the whole family.
Choose a project board or open the image to inspect the details.
The initials and shawl breakdown follows the guide’s concept page. This is a design reading of the shown applications, not a sales-results claim.
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