The idea meets colour
Blue connects the identity while warm tones enter the product applications.
HIART / JOOD Coffee / DESIGN STORY
A face in the name.
Rhythm in the details.
JOOD starts with a small abstraction and expands through colour, pattern, packaging and signage. Discover how a mark creates its visual family.
Begin the story ↓
01 / THE QUESTION THAT OPENS THE STORY
How can a mark
grow beyond its size?
The concept page combines a face, geometric fruit abstraction and the name. These are vocabulary for the identity shown in the guide.
02 / EXPLORE THE IDEA
From a face to a surface.
Choose a step to reveal another reading of the idea.
Character in the mark
A few circular details suggest a face in a simple, repeatable form.
03 / FROM IDEA TO IDENTITY
Colour meets the product
The pack gives the identity room while information and imagery describe the contents.
The product becomes a family
The carrier reuses colour and pattern to connect individual items.
04 / THE IDENTITY IN A WIDER SPACE
Follow the details.
Read the whole family.
Choose a project board or open the image to inspect the details.
These applications come from the original presentation. Pattern scale changes are a viewing interaction, not a redesign.
THE NEXT CHAPTER