Distilling the idea
The mark gives luxury a geometric cue, and the lettering names it.
HIART / Noble Oud / DESIGN STORY
Luxury with less noise.
A mark with more presence.
Noble Oud brings a compact crown into a linear mark and Arabic lettering, then carries that relationship into bottle, box and colour.
Begin the story ↓
01 / THE QUESTION THAT OPENS THE STORY
How much detail do we need
to express luxury?
The boards show several mark and lettering compositions, dark and gold colours, and fragrance applications. We read luxury through balance and contrast.
02 / EXPLORE THE IDEA
Mark. Lettering. Product.
Choose a step to reveal another reading of the idea.
The logic of the mark
A crown sits above a compact linear form, defining a relationship between top and base.
03 / FROM IDEA TO IDENTITY
Finding balance
The lockups explore the relationship between mark, name and surrounding space.
A presence you can hold
Box, bag and bottle show how the composition enters a product experience.
04 / THE IDENTITY IN A WIDER SPACE
Follow the details.
Read the whole family.
Choose a project board or open the image to inspect the details.
This visual narrative follows the available identity boards and applications, without undocumented approval or commercial-results claims.
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